What do you need to know before you Invest in a Business?

Experienced co-founders, often having been through the business journey before, tend to be discerning when considering involvement in a new venture. Before agreeing to the first meeting, they typically look for several key factors to assess the potential opportunity and alignment with their goals. Here are some aspects that experienced co-founders may consider:

Clear and Compelling Vision:

Experienced co-founders look for a start-up with a clear and compelling vision. They want to understand the long-term goals and the impact the start-up aims to make in its industry or market.

Market Opportunity:

An assessment of the market opportunity is crucial. Experienced co-founders want to see evidence that the start-up addresses a real need or gap in the market and has the potential for significant growth.

Founder Chemistry:

Chemistry with the other founders is important. Experienced co-founders consider whether they have a good working relationship with the other founders, as strong team dynamics are essential for success.

Complementary Skills:

Evaluation of complementary skills among the founding team. Experienced co-founders look for a team where their skills and expertise fill gaps and create a well-rounded group capable of tackling various challenges.

Business Model Viability:

A thorough understanding of the business model is crucial. Co-founders assess the sustainability and scalability of the business model to ensure it has the potential for long-term success.

Traction and Milestones:

Evidence of traction and achieved milestones is important. Experienced co-founders want to see that the start-up has made progress and has a clear roadmap for future milestones.

Financial Health:

A review of the start-up’s financial health is essential. Co-founders may look at the current financial status, burn rate, and projections to ensure a realistic and viable financial plan.

Exit Strategy:

Clarity on the exit strategy is important. Co-founders want to understand the founders’ vision for the future of the start-up, whether it’s through acquisition, IPO, or other means.

Legal and Regulatory Considerations:

Legal and regulatory due diligence is crucial. Experienced co-founders may want to ensure that the start-up is in compliance with relevant laws and regulations and that there are no significant legal issues.

Potential for Impact:

Assessing the potential for impact is a key consideration. Co-founders often want to be part of ventures where they can make a meaningful contribution and see the potential for positive change.

Work-Life Balance:

Consideration of work-life balance is important. Experienced co-founders may assess whether the start-up’s culture and expectations align with their personal and professional goals.

Equity and Compensation:

Negotiation of equity and compensation is a critical aspect. Co-founders want a fair and equitable arrangement that reflects their level of contribution to the start-up.

Investor and Advisor Network:

Access to a valuable network of investors and advisors can be attractive. Experienced co-founders may inquire about the existing network and support system that the start-up can provide.

Innovation and Technology:

An evaluation of the level of innovation and technology is relevant. Co-founders may be interested in the use of cutting-edge technologies and whether the start-up is positioned for future advancements.

Company Culture and Values:

Alignment with company culture and values is crucial. Experienced co-founders want to work in an environment that aligns with their values and fosters a positive and collaborative culture.


Before agreeing to a first meeting, experienced co-founders often conduct their initial due diligence to ensure that the opportunity aligns with their expertise, goals, and expectations. This careful consideration helps them make informed decisions about whether to engage further with the venture.


Written by Mukesh Bajaj from NextZen Accounting